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Email Style Guide

Help build the CPTC brand by sending emails with consistent formatting and signatures.

Visual Design Guidelines

  • No background images.
  • Banners and Graphics should be created by Marketing & Communication Creative Services.
  • Use one font type in no more than two colors.
  • Text should be left-aligned.

General Email Tips

  • Proofread.
  • Keep text brief and easy to scan. Most emails are read on mobile devices.
  • Consider what users should do after reading your email. Include requests for action, also know as a call-to-action or CTA.
  • Use headings, when appropriate, to indicate what follows.
  • Minimize the use of images. Never send an email that is one big image. 
  • For URLs, use brief but meaningful link text that makes sense when read out loud. Do not use "click here".
  • Check your links.

Email Signatures

Approved format options for brand signatures at the bottom of emails sent from cptc.edu accounts appear below. If your phone number has an extension, you can use an ‘x’ to signify the extension number, as in 253-000-0000 x000. No background images should be used in email communications.

Copy and paste the text below into your email signature block, then type over the placeholder text with your department, name and contact information.

Email Signature during COVID-19

Name, Title
Clover Park Technical College
phone: 253-589-#### • first.last@cptc.edu 
www.cptc.edu/coronavirus-info • twitter.com/CloverParkTech • facebook.com/CloverParkTech

To support Washington State’s efforts to reduce transmission of the Coronavirus, I am teleworking. My typical business hours are [days, hours]. Thank you for your patience.

Narrow Format

Your Name
Your Title
CLOVER PARK TECHNICAL COLLEGE
College/Department/School/Office Name
Building Name w/Room Number After
4500 Steilacoom Blvd. SW
Lakewood, WA 98499
T: 253-589-0000
F: 253-000-0000
your.name@cptc.edu
www.cptc.edu · twitter.com/CloverParkTech · facebook.com/CloverParkTech
Educating tomorrow's workforce.

Wide Signature Format

Your Name, Your Title
College/Department/School/Office Name
Building Name w/Room number after • 4500 Steilacoom Blvd. SW • Lakewood WA 98499 • T: 253-000-0000 • F: 253-000-0000
your.name@cptc.edu · www.cptc.edu · twitter.com/CloverParkTech · facebook.com/CloverParkTech
Educating tomorrow's workforce.

Narrow-Column Signature with Graphic

Your Name
Your Title
Narrow-Column Signature with Graphic
College/Department/School/Office Name
Building Name w/Room number after
4500 Steilacoom Blvd. SW
Lakewood, WA 98499
T: 253.589.0000
F: 253.000.0000
your.name@cptc.edu
www.cptc.edu · twitter.com/CloverParkTech · 
facebook.com/CloverParkTech
Educating tomorrow's workforce.

Wide-Column Signature with Graphic

Your Name, Your Title
Wide-Column Signature with Graphic
College/Department/School/Office Name
Building Name w/Room number after • 4500 Steilacoom Blvd. SW • Lakewood WA 98499 • T: 253-000-0000 • F: 253-000-0000
your.name@cptc.edu • www.cptc.edu • twitter.com/CloverParkTech • facebook.com/CloverParkTech
Educating tomorrow's workforce.

Alternate Narrow-Column Signature with Graphic

Your Name
Your Title
Alternate Narrow-Column Signature with Graphic
College/Department/School/Office Name
Building Name w/Room number after
4500 Steilacoom Blvd. SW
Lakewood, WA 98499
T: 253-589-0000
F: 253-000-0000
your.name@cptc.edu
www.cptc.edu • twitter.com/CloverParkTech • 
facebook.com/CloverParkTech
Educating tomorrow's workforce.

Alternate Wide-Column Signature with Graphic

Your Name, Your Title
Alternate Wide-Column Signature with Graphic
College/Department/School/Office Name
Building Name w/Room number after • 4500 Steilacoom Blvd. SW • Lakewood WA 98499 • T: 253-000-0000 • F: 253-000-0000
email.name@cptc.edu • www.cptc.edu • twitter.com/CloverParkTech • facebook.com/CloverParkTech
Educating tomorrow's workforce.

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