Why Choose the Retail Business Management Program?
The retail field changes daily, and thinking outside the box is the way of the future. As the constant struggle between internet commerce and brick-and-mortar stores continues, retailers scramble to find the perfect balance. Employers look for dedicated managers and associates who are ready for the challenge and willing to go the extra mile. The phrase "That is not my job" has no place in the retail industry. With 100% web-based instruction, our Retail Business Management program is designed to meet the needs of working adults. The program prepares students for careers in marketing, sales, retailing, customer service, entrepreneurship, and general business applications. Students develop both the technical and human relations skills necessary to succeed in today’s competitive work environment. If you enjoy retail and want to make it a career, this program is the right fit for you.
How Long It Takes:
All program lengths are estimates and are not guarantees.
RETAIL SALES MANAGER
Median annual wage in Washington:
$41,200 per year
This is not a guarantee of employment or a certain wage. Full career data available at careerinfo.net.
Retail Business Management Outcomes
Upon successful completion of the Retail Business Management program, students will:
- Identify multiple types of business communications and explain when and why each is used.
- Develop a general understanding of retail management as it relates to the sales and marketing of services/products; apply these concepts to real-world situations.
- Develop a professional presentation technique.
- Discuss the importance of a supervisor's role in management and delegation, and how ethics plays a role.
- Demonstrate an understanding of corporate culture and the responsibilities of the supervisor, including the hiring and firing process.
- Demonstrate an understanding of how various forces within business influence marketing decisions and how these trends affect current and future marketing practices.
- Discuss real-world examples of successful and unsuccessful electronic commerce companies, their accomplishments, their struggles, and their business practices.
- Explain how to establish and maintain trust with customers.
- Implement tactics to execute, monitor, and tune social media marketing campaigns for success.
- Demonstrate the ability on how to listen to the social web to identify marketing opportunities and potential target audiences.
Meet Your Instructors
Ryan Reygers has more than 18 years of retail and grocery management experience in a variety of “big box” and “small box” formats. In 2011, he became the instructor of the Retail Management program. His customer service background gives him a unique approach to online teaching that has contributed to the success of countless managers and associates.