A logo plays an essential role in representing an institution. Consistent and appropriate use of a logo can powerfully advance recognition of an institution’s brand. As with all branding elements, elevating an institution’s recognition and stature through a logo requires cooperation from units throughout the organization in adhering to usage standards.
All logo marks described below are trademarks of Clover Park Technical College. Anyone wishing to use the Clover Park Technical College logos must receive permission to do so from the College Relations Department.
The Clover Park Technical College logo with the mountain outline is the keystone of our visual identity and is to be used on all communication materials. Additional versions of the are available in the right sidebar. The logo is available only in full color, all-black and all-white.
Three elements make up the Clover Park Technical College Logo:
In traditional form the three should always appear together spaced and aligned as shown above. In exceptional cases where space dictates, the logo type may appear on its own.
The CPTC logo may be reproduced in the official Clover Park Technical College Green, CPTC Purple, black only or white only. On dark or complex backgrounds the logo should appear in all white.
College mascots have been traditions of academic institutions throughout our country. The Simon chracter is intended to create college spirit, engage our community, be inclusive of the college's diverse academic programs and student body, and expand the college brand.
Simon is intended to be informally used:
Simon shall not be formally used:
Simon should appear in his CPTC brand color combination — our brand grey (Pantone Cool Gray 7C) with brand purple and green accent colors. He may also be used in grayscale for black and white products.
Simon may only be presented in the standard pose on branded merchandise for retail sale. In other applications, the mascot may be presented in other poses and holding other items. However, the following restrictions apply: a) Simon must always wear the standard costume, and b) Simon may only be presented in poses or with items that are deemed acceptable by the college.
Simon cannot be presented smaller than one inch. Simon must always be shown as a whole image or in partial images that do not detach part of his anatomy from his body. However, in some applications Simon's head may be used in isolation.
Simon may also be represented in three-dimensional or animated form. In these applications the restrictions to his pose still apply.
Modifications to these standards require written approval from the college marketing department.