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Retail Business

Marketing/Management

ASSOCIATE OF APPLIED TECHNOLOGY DEGREE

(253) 589-5664
mathew.williams@cptc.edu


Prepares students for careers in marketing and sales, retailing, customer service, general business, entrepreneurship, grocery management applications. Employers may include retail stores, banks, grocery chains, and automotive operations.

 

Students develop both the technical and human relations skills necessary to succeed in today’s competitive work environment. Current business procedures and computer applications, including online retail services are covered. Curriculum is based on the Skills Standards for Retail Sales Associate.

 

The program combines business theory with practical applications that includes participating in the student-operated store, Expressions, and community-based internships. Students are introduced to e-commerce concepts and applications.

 

Students must complete at least one internship and may elect to participate in additional internships. Participation in internships requires additional enrollment hours to complete all the degree coursework.

 

Included in this program are academic courses in communication (English composition, speech), quantitative reasoning (math) and social sciences (psychology, sociology) that provide knowledge and abilities upon which technical skills are built and enhance personal development.

 

This program is approximately five to six quarters in length, depending on the time students need to satisfactorily complete all graduation requirements.

 

Admission Dates: Monthly start dates.


PROGRAM REQUIREMENTS

ENGL& 101

English Composition (or higher) or CMST& 220

5

MAT 105

Math for Industrial Professions (or higher)

5

PSYC& 100

or other social science or humanities class

5

RBM 120*

College Keyboarding

3

RBM 121

Successful Career Development

3

**RBM 123*

Customer Service Strategies

5

**RBM 124*

Fundamentals of Retail Mathematics

6

RBM 125

Introduction to the Internet

3

RBM 127

Retail Sales Applications I

1

RBM 129

Speaking for Success

5

RBM 130

Applied Interpersonal Skills

3

**RBM 133*

Effective Selling

5

RBM 135

Windows (XP) Applications

3

RBM 137

Microsoft Office Publisher

5

RBM 139

Retail Sales Applications II

1

**RBM 141*

Fundamentals of Supervision

5

**RBM 142

Marketing - Presentation & Survey Skills

3

**RBM 143*

Principals of Retailing

5

RBM 145

Microsoft Office Word

5

RBM 148

Retail Sales Applications III

1

RBM 151

Internship I

5

RBM 152

Basic Concepts of Business Law

5

RBM 153

Microsoft Office PowerPoint

5

**RBM 158

Human Resource Management

6

RBM 159*

E-Commerce Principles & Applications

4

RBM 157

Retail Sales Applications IV

1

RBM 161

Internship II

5

RBM 171

Internship III

5

RBM 182

Internship IV

5

 

(Minimum of 5 internship credits up to 20 credits maximum)

 

TOTAL CREDITS FOR COMPLETION

103

 

*Articulated courses with High Schools for Dual Enrollment
**Available face-to-face or online

Optional Electives

Students may also choose to take RBM 140 Principles of Operations Management as an online optional elective for this program.

 


Retail Business Marketing/Management

/cif/sidebars/Retail Business MarketingManagement.asp

4500 Steilacoom Blvd SW, Lakewood, WA  98499 - Phone: 253-589-5678