We have learned in this short lesson that we all stereotype, because that is how our brains process the large amounts of data that comprise an individual. We have also learned that we all have biases, but we seem to tend to only recognize them in others. I am hoping that we have also learned how to recognize and better understand our own biases. For those of you who might still doubt that you also might be biased, I would like to introduce Project Implicit.

Project Implicit is a non-profit organization and international collaborative network of researchers investigating implicit social cognition - thoughts and feelings outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes and other hidden biases that influence perception, judgment, and action. Project Implicit was founded as a multi-university research collaboration in 1998 by three scientists - Tony Greenwald (University of Washington), Mahzarin Banaji (Harvard University), and Brian Nosek (University of Virginia), and was incorporated as a non-profit in 2001 to foster dissemination and application of implicit social cognition. Project Implicit supports a collaborative network of researchers interested in basic and applied research concerning thoughts and feelings that occur outside of conscious awareness or control. Project Implicit expanded into a substantial web-based infrastructure for supporting behavioral research and education that is available to other laboratories. Finally, Project Implicit provides consulting, education and training services on implicit bias, diversity and inclusion, leadership, applying science to practice, and innovation.

What is very cool about Project Implicit's web site is that you can take some rather eye-opening tests to evaluate your own biases. By taking these evaluations, you are adding data to this very worthy international research project. If you are brave enough or honest enough for this kind of deep evaluation, navigate to this web site: and click on "Go to the Demonstration Tests". Once on the page for the demonstration tests, pick one or many and try them out. If you just want more information of Project Implicit, follow this link to their home page:






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