Guidelines for CPTC communication materials
Download a PDF of CPTC brand standards
Our college is embarking on an effort to unify its message and reach out to all stakeholders in a consistent manner. If we commit to this effort together we can elevate Clover Park Technical College’s brand on campus and in the community.
As members of the Clover Park Technical College community, we all work to advance the mission of transforming the lives of our students. As partners in this endeavor, it is critical that we inform our audiences with a consistent message that presents CPTC as an institution of excellence with a clear path to achieving success. Working together using the standards outlined as our guide, we will increase the power of CPTC’s brand through all of our communication efforts.
Your understanding of the branding elements presented here and your cooperation is essential to the success of CPTC’s efforts. Deviation from these guidelines may create confusion and dilute the brand identity of the college.
Please take the time to review all the pages of this document and share the information with anyone responsible for producing materials for CPTC. With the launch of this document, we have given you tools necessary to help us present the school with a consistent voice. Over time we will be adding to this document. We would like this information to be a helpful resource for you, so as you view and use the document suggestions will be welcomed. Please send them to our College Relations Director, Tawny Dotson.
Thank you for your help and commitment to building and maintaining the Clover Park Technical College brand identity that reflects the education excellence we all represent.