Learn how to create a marketing concept for your restaurant. Learn to define your target market and understand the importance of effective marketing in the industry. We will also look at current market trends, consumer behavior, market segmentation, and positioning of your business in the market to get the desired results.

 
Learning Outcomes:

• Analyze and compare the local market.
• Determine customer base.
• Design and develop different menu concepts.
• Produce different promotional tools directed at specific demographics.
• Understand the concept of menu design and marketing.
• Evaluate and compare similar businesses and establish pricing based on the market.